Ravi Kumar
Master weaver with 30 years of experience in Bhadohi, India. Specialises in Persian-inspired motifs and intricate medallion patterns.
Our Story
Four decades of bridging ancient craft with contemporary living. Every knot carries a story.
Our Beginning
Founded in Craft, Rooted in Heritage
KnotCraft was born in 1986 from a simple belief: that a rug should be more than a floor covering — it should be a piece of living art. Our founder began by collaborating with a small group of master weavers, learning the traditional knotting techniques that had been passed down through generations.
Today, we partner with over 200 artisans across India and Nepal, maintaining the same commitment to craftsmanship while embracing modern design sensibilities. Each rug carries the fingerprint of its maker — imperfect, intentional, and irreplaceable.
Materials
From Fibre to Floor
We source only the finest materials: New Zealand wool prized for its resilience and lustre, Indian wool for its warmth, and bamboo silk for a subtle sheen. All dyes are derived from natural, plant-based sources — pomegranate rinds for golds, indigo for deep blues, and walnut shells for rich browns.
Each material is selected not just for beauty, but for longevity. A KnotCraft rug is designed to age gracefully, developing a patina that grows richer with time, becoming softer underfoot as the years pass.
The Process
The Art of Hand-Knotting
A single hand-knotted rug can take 4 to 18 months to complete, depending on the size and design complexity. Our artisans tie up to 200 individual knots per square inch — a density that creates the remarkably detailed patterns and sumptuous texture KnotCraft is known for.
Every step is guided by human hands: carding the wool, spinning the yarn, setting the loom, knotting each row, and finally shearing and washing the finished piece. No two rugs are exactly alike.
Step by Step
The Knotting Process
From raw fibre to your living room — the journey of a hand-knotted rug.
1. Design & Color Selection
Our designers collaborate with artisans to create patterns that balance tradition and modernity. Colour palettes are matched using hand-dyed yarn samples.
2. Wool Sorting & Carding
Raw wool is sorted by quality and hand-carded to align the fibres, creating a smooth, consistent yarn that will hold dye evenly.
3. Natural Dyeing
Yarn is dyed in small batches using plant-based dyes. Each batch is unique, lending subtle tonal variations that give our rugs their living quality.
4. Loom Setup & Knotting
The cotton warp is strung on the loom, and the artisan begins the patient work of tying each knot by hand — row by row, day after day.
5. Shearing & Finishing
Once complete, the rug is carefully cut from the loom, sheared to a uniform pile height, and washed to bring out the lustre of the wool.
6. Quality Inspection & Delivery
Every rug undergoes a thorough inspection before being signed by its maker, rolled, and prepared for its journey to your home.
Meet the Makers
Our Artisans
The hands and hearts behind every KnotCraft creation.
Sunita Devi
Lead dye specialist who has mastered the art of vegetable dyeing. Creates our signature colour palettes from natural plant extracts.
Pemba Sherpa
Based in Kathmandu, Nepal. Pemba leads our Tibetan knot workshop, creating high-pile rugs with extraordinary tactile depth.